Founder interview: building local beverage self-reliance
Dr. Aashish Sharma shares how Jeeru and a Nepal-first manufacturing philosophy are shaping a more self-reliant beverage ecosystem.
Dr. Aashish Sharma describes self-reliance in beverages as more than domestic production volume. For Singapore Beverages Nepal, it means designing brands that can win local trust while meeting the operational consistency expected by modern trade and export channels.
Jeeru remains a core case study in this strategy. Its distinct taste profile and repeat demand have given the company a practical platform to build local category confidence, proving that Nepali-origin brands can compete with imported choices in both visibility and volume.
The leadership view is clear: long-term FMCG strength comes from reliable quality systems, disciplined distribution execution, and a product portfolio that reflects local preference without compromising on modern standards.